Indeemo: Mobile Ethnography for iPhone

Indeemo: Mobile Ethnography

Indeemo: Mobile Ethnography is a digital ethnography and diary study app designed to facilitate qualitative research. Developed by Indeemo Limited, this free app allows researchers and participants to capture and share in-the-moment experiences and behaviors in real time.

Ideal for supplementing traditional research methodologies, Indeemo offers a range of features including pre-task/post-task assignments, diary studies, video diaries, and mobile ethnography. It can also be used for product testing, ad/concept testing, customer journeys, and user experience research.

Tasks are assigned to respondents who then upload videos, photos, and notes to complete their assignments. Researchers can analyze and moderate responses in real time using the Indeemo Researcher Dashboard. The app also offers filters and tags for organizing and coding responses, enabling researchers to capture contextual and spontaneous behaviors.

Indeemo enhances the research experience with private, one-to-one social media-style comments delivered through push notifications. This creates a social and engaging environment for researchers to probe and understand the micro moments where brand propositions come to life. Multimedia responses can be seamlessly integrated with client presentations, bringing research and insights to life.

To request a demo of the app and dashboard, research agencies and brands can contact